Improving response rates
How to increase review request response rates
Switch from email to WhatsApp or SMS as your primary channel
Email converts at 8 to 12 percent. WhatsApp converts at 30 to 44 percent. SMS converts at 20 to 31 percent. If you have customer phone numbers, switching from email is the single biggest improvement you can make to response rates.
Ask at the peak satisfaction moment
Response rates drop by 60 percent when you wait 3 or more days after the customer experience. Time your requests to coincide with peak satisfaction: same evening for restaurants, within 30 minutes for home services, at checkout for salons.
Keep your message under 50 words
Long review request messages are read less and acted on less. The most effective messages are 2 to 3 sentences: a personalised thank-you, one sentence explaining what you are asking, and a direct link.
Use the customer name in the opening line
Messages that open with the customer name convert at a higher rate than generic openers. Get More Review personalises each message automatically.
Include a direct link, not a search instruction
Asking customers to "search for us on Google and leave a review" loses most of them before they complete the action. A direct link that opens the form in one tap is essential.
Send exactly one follow-up
A single follow-up 3 days after the initial request adds 20 to 30 percent more reviews. Sending two or more follow-ups risks annoying customers. One initial, one follow-up, then stop.