Review request channel

SMS Review Requests for Local Businesses

SMS has a 98 percent open rate and a 31 percent average response rate for review requests. Get More Review lets you send automated SMS review requests to every customer with smart routing and personalised follow-up.

Learn more
★★★★★4.9/5 from 247 business owners · Free to start · No credit card
98%
SMS message open rate
31%
average SMS review request response rate
Best
channel for US, UK, Canada, and Australia

Why SMS works for review requests

Why SMS review requests consistently outperform email

SMS messages are read. The average SMS has a 98 percent open rate compared to 20 to 30 percent for email. A review request that is actually opened has a far better chance of generating action than one that sits unread in an inbox.

SMS works particularly well in the United States, United Kingdom, Canada, and Australia where WhatsApp adoption is lower and customers are accustomed to receiving business communications by text message. For these markets, SMS is typically the strongest channel for review request campaigns.

The key to effective SMS review requests is brevity. Messages should be under 160 characters, include the customer name, and contain a direct review link in the first message. Every additional sentence reduces your response rate. Get More Review templates are pre-optimised for SMS character limits and conversion.

How it works

How SMS review requests work in Get More Review

1

Upload your customer list with phone numbers

Import your customers by CSV or add them manually. Each customer needs a mobile phone number for SMS outreach. Get More Review validates numbers and formats them correctly for SMS delivery.

2

Write your SMS message or use a template

Keep your message under 160 characters. Include the customer name, a brief request, and your direct review link. Get More Review inserts the direct Google review link automatically and personalises each message with the customer name.

3

Set your send timing

SMS works best when sent within 24 hours of the customer experience. Set your campaign timing to match your business type: same day for restaurants and retail, within 30 minutes for home services, within 3 to 6 hours for healthcare.

4

Smart routing protects your rating

Before any SMS recipient reaches your Google review page, smart routing asks them to rate their experience first. Happy customers go to Google. Unhappy customers go to your private feedback inbox.

5

One automatic follow-up

Get More Review sends one SMS follow-up 3 days after the initial message to customers who have not yet responded. The sequence stops per customer once they complete a review.

Frequently asked questions

Common questions

The average SMS review request response rate is 31 percent. This varies by market, timing, and message quality. Businesses that send within 24 hours of the customer experience and use personalised messages typically see rates of 25 to 40 percent.

Standard SMS is 160 characters. Messages over 160 characters are split into multiple segments which costs more and can display awkwardly on some devices. Get More Review templates are pre-optimised to stay within 160 characters while including all essential information.

Use WhatsApp for customers in UAE, India, Saudi Arabia, and Europe where WhatsApp is the primary messaging app. Use SMS for customers in the US, UK, Canada, and Australia where SMS is more commonly used for business communication. Get More Review lets you use both channels simultaneously and routes each customer to the right channel.

Yes. Get More Review automatically includes your direct Google review link in every SMS. The link is shortened to save characters. Make sure the link is included in the first message rather than requiring customers to reply to get it.

Yes. SMS review requests work for any business where customers share a mobile phone number. Home service businesses, restaurants, salons, dental practices, medical clinics, gyms, and retail stores all use SMS effectively for review collection.

Related

Related guides and tools

SMS review request templates

Copy-paste SMS templates under 160 characters optimised for conversion.

WhatsApp review requests

WhatsApp review requests for markets where WhatsApp is the primary channel.

Email review requests

Email sequences for B2B and professional service businesses.

Review request tool

The full multi-channel tool including SMS, WhatsApp, email, and QR code.

Start sending SMS review requests today.

Get More Review automates SMS outreach with smart routing, personalisation, and follow-up included. Free to start.

See all features