Why WhatsApp works best
Why WhatsApp outperforms every other review request channel
WhatsApp has a 98 percent message open rate and a 44 percent average response rate for review requests. Compare that to email at 12 percent and you can see why businesses in markets where WhatsApp is the primary messaging app collect significantly more reviews per customer contacted.
The reason WhatsApp works so well is that it feels personal. A WhatsApp message from a business you just visited feels like a direct message from a real person, not a marketing email. Customers are far more likely to act on a WhatsApp message than an email sitting in an inbox alongside dozens of other promotional messages.
WhatsApp is the dominant messaging channel in the UAE, India, Saudi Arabia, Pakistan, and across most of Europe including the UK, Germany, Spain, and Italy. If your customers are in any of these markets, WhatsApp is the single most important channel for your review request campaigns.