Review request channel

Email Review Requests for Local Businesses

Email review requests work best for B2B, healthcare, and professional services where customers expect formal communication. Get More Review sends automated 4-step email sequences with smart routing and per-customer tracking.

Learn more
★★★★★4.9/5 from 247 business owners · Free to start · No credit card
12%
average email review request response rate
4-step
automated follow-up sequence per customer
Stops
automatically when customer completes a review

When email is the right channel

Who should use email for review requests

Email is the right primary channel for businesses where professional communication is the norm: law firms, accountants, financial advisors, medical practices, B2B service companies, and similar professional services. In these contexts customers expect formal written communication and a WhatsApp message from their accountant or lawyer would feel out of place.

Email is also the right channel for customers who do not share a phone number. Many e-commerce customers, online service customers, and business buyers interact primarily by email. For these customer segments email is the only digital outreach channel available.

The main limitation of email for review requests is the response rate. At 12 percent average, email converts at roughly a quarter of the rate of WhatsApp. For most consumer businesses in markets where WhatsApp or SMS are common, email should be a secondary channel rather than the primary one. For professional services and B2B, email remains the standard.

How it works

How email review request sequences work in Get More Review

1

Upload your customer list with email addresses

Import your customers by CSV or add them manually. Each customer needs a valid email address. Get More Review validates email addresses and suppresses invalid ones before sending.

2

Set your email template and subject line

Customise your subject line and email body or use one of the proven templates included in Get More Review. Subject lines that use the customer name and a question format consistently outperform generic subject lines. Keep the email body under 100 words with one clear call to action.

3

Choose your sequence timing

Set when each email in the 4-step sequence goes out. A typical sequence: initial request at day 0, first follow-up at day 4, second follow-up at day 9, final follow-up at day 16. Get More Review tracks opens and clicks per customer and stops the sequence the moment each customer reviews.

4

Smart routing on every email

Every link in your review request emails runs through smart routing. Customers who click and rate 4 to 5 stars go to your Google review page. Those who rate lower see a private feedback form. You receive an alert for every unhappy customer who engages.

5

Track performance in your dashboard

Get More Review shows you open rates, click rates, and review conversion rates per email campaign. You can see which subject lines and templates perform best and optimise your sequences over time.

Frequently asked questions

Common questions

The average email review request response rate is 12 percent, meaning 12 out of every 100 emails sent result in a completed review. This varies by industry, subject line quality, and timing. B2B and professional services typically see higher rates of 15 to 20 percent with good personalisation.

A 4-step sequence (initial plus three follow-ups) produces the best results for email. The first follow-up adds approximately 20 percent more reviews. The second and third follow-ups add diminishing returns but still produce meaningful lift. Get More Review stops the sequence per customer the moment they complete a review.

Subject lines using the customer name in a question format consistently perform best: "Sarah, how was your experience?" or "A quick request from [Business Name]". Generic subject lines like "Leave us a review" perform significantly worse. Always test subject lines with your specific customer base.

Send from a real named email address (yourname@yourbusiness.com) rather than a generic noreply address. Emails from a real person consistently outperform those from automated or noreply addresses in both open rate and review conversion rate.

Yes. Get More Review lets you run email, WhatsApp, and SMS campaigns simultaneously. You can set rules so customers with a phone number receive WhatsApp or SMS outreach first, and customers with only an email address receive the email sequence.

Related

Related guides and tools

Email review request templates

Copy-paste email templates and subject lines for high open and conversion rates.

WhatsApp review requests

Higher-converting channel for consumer markets where WhatsApp is common.

SMS review requests

SMS outreach for US and UK markets where SMS outperforms WhatsApp.

Review request tool

The full multi-channel review request tool including email sequences.

Start sending email review requests today.

Get More Review automates your 4-step email sequences with smart routing and per-customer tracking. Free to start.

See all features