Templates

Review Request Templates

Email is the standard channel for B2B, healthcare, and financial services review requests. While email converts at a lower rate than WhatsApp or SMS, it is the most professional channel and is essential for businesses where customers expect formal communication.

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12% average email review request response rate
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Email review request templates

Replace [Name] and [Business Name] with your actual details. [Review Link] is your direct Google review link from Get More Review.

Email | initial review request
Subject: [Name], would you share your experience? Hi [Name], Thank you for choosing [Business Name]. We hope your experience with us was positive. If you have a moment, we would be grateful if you could share your feedback on Google. It only takes 30 seconds and helps other customers like yourself find us. [Review Link] Thank you for your time, [Your Name] [Business Name]
Keep the email body under 100 words. One clear call to action. One direct link.
Email | follow-up (day 5)
Subject: Quick follow-up from [Business Name] Hi [Name], I just wanted to follow up on my previous message. If you had a positive experience with [Business Name], a Google review would be really valuable to us. [Review Link] Thank you, [Your Name]
Follow-up email for customers who did not open or click the first email. One follow-up only.
Email | B2B and professional services
Subject: A quick request from [Your Name] at [Business Name] Hi [Name], It was great working with you on [Project or Service]. I am glad we were able to help with [Specific Outcome]. Would you have 2 minutes to share your experience on Google? It makes a real difference for us: [Review Link] Best regards, [Your Name]
For B2B and professional service businesses. Reference the specific project or outcome for higher conversion.
Email | healthcare and clinical
Subject: How was your visit to [Business Name]? Dear [Name], Thank you for visiting us at [Business Name]. We hope your appointment went well. If you have a moment, we would appreciate hearing about your experience. Your review helps other patients find the care they need: [Review Link] Warm regards, [Business Name] Team
Professional and warm tone appropriate for healthcare. Avoid overly casual language.

Best practices

Tips for Email review request messages

Subject line is the most important factor

Email open rate is primarily driven by the subject line. Personal subject lines using the customer name and a question outperform generic subject lines. Test subject lines with your specific customer base to find what works best.

One link, one action

Email review requests with multiple calls to action or links perform worse than those with a single, clear call to action. Put your direct review link once in the body and make it the only thing you are asking the customer to do.

Send within 48 hours of the experience

Email review requests sent more than 3 days after the customer experience see significantly lower response rates. Automated sending within 24 to 48 hours is most effective.

Frequently asked questions

Common questions

Personal subject lines using the customer name (e.g. "Sarah, would you share your experience?") outperform generic ones (e.g. "Leave us a review"). Question-based subject lines typically get higher open rates than statement-based ones.

Under 100 words for the body. One paragraph thank-you, one sentence asking for a review with a clear benefit for the customer, and a direct link. A long email loses most readers before they reach the link.

Plain text or minimal HTML performs better for review requests because it looks more personal and less like marketing. A plain text email from a real person asking for a review converts better than a branded HTML template with a logo header.

Improve your subject line first as it has the most impact on open rate. Use the customer name, make it conversational, and send from a real named email address rather than a generic "noreply" address.

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