Templates and copy

Review Request Templates for Every Channel

Copy-paste review request templates for WhatsApp, SMS, email, Google, and QR code campaigns. Written to be short, personal, and high-converting.

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44%

WhatsApp review request response rate average

31%

SMS review request response rate average

12%

email review request response rate average

What makes a good template

Three rules for effective review request messages

Be personal, not generic

Messages that use the customer name and reference the specific service they used convert at 2 to 3 times the rate of generic templates. Get More Review personalises each message automatically from your customer data.

Keep it under 50 words

Long review request messages are read less and acted on less. The best messages are 2 to 3 sentences: a thank-you, one sentence asking for a review, and a direct link. Nothing else.

Include a direct link

Asking customers to "find you on Google" loses most of them. A direct link that opens the review form in one tap is the single most impactful change you can make to your review request conversion rate.

Templates by channel

Review request templates for every channel

Replace [Name], [Business Name], and [Review Link] with your actual details. Keep the messages short.

WhatsApp | initial request

Hi [Name]! Thank you for visiting [Business Name] yesterday. If you have a moment, we would love it if you could share your experience on Google. It only takes 30 seconds: [Review Link]

Best sent within 2 hours of the visit. WhatsApp converts at 44% average response rate.

WhatsApp | follow-up (day 3)

Hi [Name], just a quick follow-up from [Business Name]. If you did get a moment to leave us a Google review we would really appreciate it: [Review Link] No worries at all if not!

One follow-up only. Stop after this message regardless of response.

SMS | initial request

Hi [Name], thank you for choosing [Business Name]. Would you mind leaving us a quick Google review? It means a lot: [Review Link]

Keep SMS under 160 characters if possible. Direct and brief performs best.

SMS | follow-up (day 3)

Hi [Name], just following up from [Business Name]. A Google review from you would be really helpful: [Review Link] Thank you!

One follow-up only.

Email | subject line options

Option 1: How was your visit to [Business Name]? Option 2: [Name], would you share your experience? Option 3: A quick favour from [Business Name]

Subject line is the most important factor in email open rate. Personal and question-based subject lines outperform generic ones.

Email | body template

Hi [Name], Thank you for visiting [Business Name] recently. We hope you had a great experience. We would be really grateful if you could take 30 seconds to leave us a Google review. Your feedback helps other customers like you find us. [Review Link] Thank you, [Your Name] [Business Name]

Keep the email body concise. One clear call to action with the direct link.

Choosing your channel

Which template channel is right for your business?

44%average response rate

Best for: UAE, India, Europe, any market where WhatsApp is the primary messaging app. Feel more personal than SMS.

SMS

31%average response rate

Best for: US, UK, Canada, Australia. Works without any app. High open rate on all devices.

12%average response rate

Best for: B2B, healthcare, financial services, businesses where professional communication is expected.

QR code

28%average scan rate

Best for: restaurants, salons, retail, any walk-in business. No contact details needed.

Frequently asked questions

Common questions

Can I use these templates without editing them?

Replace the placeholder text ([Name], [Business Name], [Review Link]) with your actual details. The templates are intentionally short and direct. Avoid adding extra sentences or making them longer.

How do I get my Google review link for the templates?

Use the Get More Review Google review link generator. Search your business name and your direct link is generated automatically. This link should go wherever you see [Review Link] in the templates.

Should I use the same template for every customer?

The templates above are starting points. The most effective review requests feel personal. If you have a field for the customer name and a reference to what they bought or what service they received, add it. Get More Review personalises these automatically.

Can I change the templates to match my brand voice?

Yes. Keep the messages short and include a direct link, but you can adjust the wording to match how you naturally communicate with customers. A message that sounds like you is more effective than a generic template.

How many times should I send a review request to the same customer?

Once initially and once as a follow-up 3 days later. Never more than twice total. After two messages with no response, stop the sequence for that customer.

Keep reading

Related guides and tools

Automate your review request templates today.

Get More Review sends personalised review requests automatically by WhatsApp, SMS, and email with follow-up sequences built in. Free to start.

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