The increase strategy
How to increase online reviews across all platforms
Prioritise platforms by business type
Google is essential for all local businesses. Tripadvisor is critical for restaurants and hotels. Yelp matters for US service businesses. Trustpilot matters for UK and European service businesses. Start with the two or three most relevant to your business type.
Create direct review links for each platform
Get More Review generates direct links for Google, Facebook, Yelp, Trustpilot, Tripadvisor, G2, Amazon, and App Store. Distribute each link through the channels where your customers are most active.
Run platform-specific campaigns
One campaign asking for a Google review and another for Tripadvisor produces better results than a generic request letting customers choose. Customers act more when given a specific, easy action.
Use smart routing across all campaigns
Smart routing protects your rating on every platform simultaneously. Unhappy customers go to a private form rather than any public platform, protecting your profile everywhere.
Stagger your platform campaigns
Do not ask the same customer for a Google review, a Facebook review, and a Yelp review in the same week. Space platform campaigns at least 2 to 3 weeks apart per customer.