Managing Google reviews
How to manage Google reviews: a complete approach
Complete your Google Business Profile
Ensure your business name, address, phone, website, hours, and categories are accurate. An incomplete profile reduces your ranking and makes your listing look less trustworthy.
Generate and distribute your Google review link
Create a direct link to the review form. Distribute it by WhatsApp, SMS, email, QR code, and your website. Every customer touchpoint is an opportunity to share your review link.
Enable smart routing for all review requests
Smart routing directs positive customers to Google and unhappy ones to a private form. This is the most important management tool for protecting your Google rating.
Respond to every Google review within 48 hours
Google allows public responses to every review. Respond to positive reviews briefly and personally. Respond to negative reviews professionally with acknowledgement, apology, and an offer to resolve offline.
Monitor your rating and review velocity
Track your average rating and monthly new review count. A drop in either is an early warning signal.
Flag policy-violating reviews
Use the Flag as inappropriate option on reviews that are fake, spam, or policy-violating. Google typically investigates within 3 to 5 business days.